The Midland Game Fair is the country’s leading showcase of country sports and a true celebration of rural life. Renowned as the annual meeting place for country sports enthusiasts, the Midland has evolved into a comprehensive countryside event that now attracts more than 89,000 visitors. Throughout its growth the Midland has retained its legendary atmosphere, visitors, competitions and arena profile, making the Midland the most unforgettable in the game fair calendar.

Whether you are at the pinnacle of your chosen sport, or have always wanted to try something new, the Midland Game Fair has it all.  The Midland is home to more championship finals from across the scope of country sports than any other countryside event.  Alongside these showcase events are an unparalleled range of have a go opportunities, and expert tuition from leading countryside associations.

The Midland Game Fair is the showcase event of the year for the UK Gun Trade supported by the Gun Trade Association (GTA) and Airgun Manufacturers and Trade Association (AMTA).  Gunmakers Row and Airgun Expo provide the focal point of the Midland Game Fair, and between them represent the most comprehensive exposition of manufacturers and retailers in the country.  Gunmakers Row and Airgun Expo attracted a record number of exhibitors in 2011, making this the must see event for every visitor.